Thursday, August 26, 2010

Pimped BMW

I once read that by volume the Middle East is not the biggest market for Mercedes/BMW etc, but it is for some the biggest by value. This is because of the high proportion of customers who buy top of the range, fully loaded with extras and many also with customised interior/exterior.

Here’s an example I saw the other day. Custom paint jobs are two-a-penny here, especially matt finishes which are popular.


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